G&G Glamour
The online store that is always with you.
The G&G online store approached the AniArt-online.com team with the goal of making the existing site more convenient and functional for customers. The clients needed to offer a solution that would enable them to get the most convenient access to the product catalog, easily navigate among the huge assortment, quickly and conveniently place an order.


According to statistics, over 85% of "G and G Glamour" clients use a mobile version of the site. Based on these figures, the decision was obvious - to develop a special application for iOS and Android. The main purpose of this solution is to improve the customer service of the company, to create a comfortable environment where customers could quickly make purchases.


One of the key wishes of the online store was to create an app as similar as possible to the main site, to which regular users are already used to. For this purpose a JS-based user interface implementation was chosen. A full-featured adaptive version of the mobile site was wrapped in a JS shell, so that the site became a mobile application and could store all the necessary application features, as the site has no such range of features.


Fast, clear, accurate. User benefits
All you need to do to start using the application is to find "G&G" (GGONLINE) on the AppStore or PlayMarket and download it to your device. From that moment on, the app is available for use. This is much more convenient compared to the mobile version of the site, where the client must first open a browser and then enter the site address. From the moment the free mobile app is installed, a single tap on the screen of the device gives the customer access to over 2,000 items directly on their smartphone or tablet, where they can search, compare, and select the product they like.


Registered and authorized users get access to a personal account, where the purchase history and personalized offers are stored. This solution allows the user to place an order in just a few clicks and then track its status at different stages.


Given the large number of products, it was important to maintain the speed of the site. The site's speed is being improved on a regular basis: the developers are systematically working to increase server space, speed up data exchange with the ERP system, and optimize photos and website blocks. This work allows making the application as fast and stable as possible for the user.


The application is implemented using a JavaScript-based shell, which allows you to create versions for iOs and Android at the same time, then adjusting certain nuances separately. The main advantage of this solution is the ability to quickly edit the functionality and design of the application without re-releasing it in the marketplace.


The main difficulties we encountered were.

Placing an app in the official AppStore and PlayMarket is one of the most important steps in the process of implementing an app. Not all developed apps are placed on these platforms. In order to get approval, it is necessary not only to justify the feasibility of creating a mobile app with an existing website, but also to go through several levels of verification. For example, getting confirmation that the app to be downloaded is virus-free and safe for the user.


When creating an app for iOS, the requirements were quite stringent and the conditions were quite difficult, viz:

1. When registering an account, Apple employees personally call back and clarify all the details of the future owner of the application: country of residence, for what purpose is necessary to register an account. The annual subscription fee does not guarantee that they will confirm the creation of the account and the release of the app.

2. App creation must be done directly in the Xcode environment, which is an integrated software development environment for macOS, iOS, watchOS and tvOS platforms.

3.
After implementing the initial requirements for the app, an automatic malware scan is performed. However, passing the check does not guarantee that the app will be published.

4. After that, an application is submitted for publication of the app. It is worth noting that at this stage a rather large number of applications are rejected. At the same time, employees of AppleStore and PlayMarket send a list of requirements that need to be fulfilled to the owners of the applications.

5. After the requirements are met, a second application for publication is submitted. There can be quite a few such applications. Many companies fail to pass this stage, but fortunately, we managed to do so.

6. Next, after all the automatic checks, the application is tested by an Apple employee in real mode. For some time the Apple employee pretends to be a "G&G Glamour" client and becomes a user of the application, browsing through the goods, adding the goods to the category of favorites and so on.

7. Requirements are regularly updated, which was no exception in our case. Before the next submission for publication, additional requirements were added for all applicants for publication, and of course we coped with these requirements as well.

8. We did not give up: we complied with the requirements and corresponded for full publication approval. In the end, the AppleStore and PlayMarket staff gave their approval to publish the app. We had a tremendous experience, which we are extremely happy about.

After going through all the required stages of verification, the G&G app has been approved for use by customers, allowing users to shop quickly and conveniently.
A new channel for interaction with customers.


The application boasts an intuitive user interface, making it a breeze for users to navigate. It also requires minimal maintenance for administrators, as all changes made to the website are immediately reflected within the app, reducing the need for programming support.


The administrator's management panel remains user-friendly, with the addition of a dedicated section for managing push notifications, including scheduling and automated scripts for interaction with the app and abandoned baskets. All of these features can be easily managed through the administration panel.


WE ARE ALWAYS OPEN TO DIALOGUE

Ukraine, 09108 Kyiv region, city Bila Tserkva Levanevskoho Street, bldg. 64, office 4
+38 (050) 661-78-23
+38 (050) 661-78-23
+38 (050) 661-78-23
anniyadolgova
2024 ©  «AniArt: Dolgova&Titova»  -  Technological solutions for online business